Works

Google's communication needs rarely arrive as a single campaign. The work meant moving between events, reports, campaigns, and presentations; each with its own requirements, audiences, and pace. One week might involve shaping visual direction for eConomy SEA 2025; another, supporting keynote experiences for Brandcast India or developing campaign assets for product and policy initiatives across markets.
The outputs varied. The role didn't, translating ideas into clear, cohesive visual communication across formats, ensuring every touchpoint felt part of a larger brand story.

A textile designer making collectible rugs doesn't need loud content. Loops by LJ needed the opposite: space, restraint, and a social presence that matched the craft.

What started as a fixed content retainer, a set number of creatives, a defined direction. It didn't stay that way for long and eventually built a distinct style for the brand. Carousels that gave the work room to breathe. Campaigns built around new collections that felt like editorial moments, not product launches. The quiet luxury positioning found its footing in treating every rug as a collectible object, not a home furnishing. That distinction shaped everything, the framing, the palette, the pace of content.

Beyond social, the work extended into print whenever LJ exhibited, catalogues, collateral and campaign assets for shows including AD and RAW Collaborative. Each time, the same language carried through.

KLEIO came in as a brand with a strong product and an unclear voice. The work was about building a complete communication system : from social strategy and creative direction to campaign shoots, consistency on marketplace presence, email marketing, and web design. Every touchpoint was considered as part of one coherent brand story, not individual deliverables.

Already performing well on marketplaces, KLEIO had no website of their own. Built the website architecture from the ground up, focused on their strengths: curated product selections based on market trends. The fashion background helped here; knowing how to edit a collection, and how color tells a story in accessories, shaped every structural and visual decision.

Kokni is a menswear brand rooted in the culture of Goa and the Konkan coast, Portuguese in its undertones, proudly Indian at its core.

The branding work was about finding a visual language that held that duality without forcing it. The color story draws directly from the landscape, the blues of the Arabian Sea, the yellows of sun-bleached walls, the warmth of laterite soil and spice.

The logo carries its own meaning quietly, a nod to the Olive Ridley turtles that return to Goa's shores each season. A detail most won't catch immediately, but one that gives the brand a sense of place and permanence.

Palette Earth is a homegrown skincare brand built on small-batch, naturally sourced formulations rooted in Ayurvedic tradition. A small business with a clear conviction - that what goes on skin should come from the earth, not a lab.

The work was about giving that conviction a visual identity it deserved. Brand positioning, visual identity, and packaging were built to reflect the brand's ethos, considered, grounded, and quietly beautiful. The color story and textures drew from natural pigments and Indian botanical ingredients, keeping the identity honest to the product.

Beyond brand identity, the work extended into a small product shoot and social media direction, building a consistent visual language across touchpoints for a brand just finding its feet.

Atelier Anaek is a slow fashion brand built on a simple but unpopular opinion: ethical fashion doesn't have to be boring.

The work covered brand positioning, social strategy, and the complete graphic language. The visual direction leaned into contrast: classical sculpture, electric blue, oversized red typography, and copy that called out fast fashion without taking itself too seriously. Provocative, confident, and unmistakably its own thing.