Kokni

Kokni is a menswear brand rooted in the culture of Goa and the Konkan coast, Portuguese in its undertones, proudly Indian at its core. The branding work was about finding a visual language that held that duality without forcing it. The color story draws directly from the landscape, the blues of the Arabian Sea, the yellows of sun-bleached walls, the warmth of laterite soil and spice. The logo carries its own meaning quietly, a nod to the Olive Ridley turtles that return to Goa's shores each season. A detail most won't catch immediately, but one that gives the brand a sense of place and permanence.