KLEIO

KLEIO came in as a brand with a strong product and an unclear voice. The work was about building a complete communication system : from social strategy and creative direction to campaign shoots, consistency on marketplace presence, email marketing, and web design. Every touchpoint was considered as part of one coherent brand story, not individual deliverables. Already performing well on marketplaces, KLEIO had no website of their own. Built the website architecture from the ground up, focused on their strengths: curated product selections based on market trends. The fashion background helped here; knowing how to edit a collection, and how color tells a story in accessories, shaped every structural and visual decision.