Palette Earth

Palette Earth is a homegrown skincare brand built on small-batch, naturally sourced formulations rooted in Ayurvedic tradition. A small business with a clear conviction - that what goes on skin should come from the earth, not a lab. The work was about giving that conviction a visual identity it deserved. Brand positioning, visual identity, and packaging were built to reflect the brand's ethos, considered, grounded, and quietly beautiful. The color story and textures drew from natural pigments and Indian botanical ingredients, keeping the identity honest to the product. Beyond brand identity, the work extended into a small product shoot and social media direction, building a consistent visual language across touchpoints for a brand just finding its feet.