Loops by LJ
Building a scalable way to place an artisanal product into highly specific environments, where the setting is as important as the product itself.
Making the rug live beyond the studio
The Project
The Context
Loops creates collectible rugs for a design-conscious, premium interiors audience. New collections need fresh environments, but producing new interior shoots regularly isn't always practical.
(01)
The Ask
Create aspirational interior imagery around existing clean-background rug shots, without compromising the brand's visual standards.
(02)
The Groundwork
Designing the room around the rug
Campaign Ideation
Back to the roots, a series that takes each rug back to the terrain that inspired it.
Keeping very image worth publishing
Creating additional imagery without lowering the visual standard of a carefully curated social feed.
Extending the product story
Showing rugs in lived-in spaces helps customers understand scale, mood, material and how they could inhabit a room.
Supporting the path to purchase
Lifestyle imagery can extend beyond social into product listings and other sales-focused touchpoints.
Creating a route for creative campaigns
More considered environments open up creative campaigns that explore the inspiration, craft and design thinking behind each collection.
The Impact
What the new imagery unlocked
